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Meet
the people who work for
Cascadia
Publishing House, LLC
THE BACKGROUND
A challenge in contemporary book publishing is that
producing high-quality books tends to cost more than
sales justify. Particularly the many academic books
Cascadia Publishing House, LLC is releasing tend to
require high editing, copy editing, and proofreading
investment even as sales will typically be low.
Cascadia LLC is working at
this challenge from two sides. On the one hand,
distribution and marketing efforts to generate reasonable
sales will continue to grow. On the other hand, a key
goal is to maintain low overhead costs to permit
publishing as many modest-sales books as possible.
A key Cascadia strategy
for maintaining low overhead is to create primarily a
"virtual" company, much of it in cyberspace, by
negotiating for provision of services by independent
contractors scattered across the U.S. and Canada who have
the needed skills but who due to employment elsewhere, a
preference to run their own businesses, or retired status
are interested in working per book as contractors rather
than as employees.
At the moment, in addition
to copublishing and codistribution agreements with Herald
Press, Cascadia LLC has arrangements with a flexible and
growing list of over fifteen contractors, both
individuals and institutions, who provide editing, copy
editing, proofreading, accounting support, sales support,
design consulting, Internet consulting, printing,
binding, distribution, and marketing.
THE PEOPLE
Contributing perspectives from diverse settings and
professions, able to contract book by book, networked by
e-mail, snail mail, UPS, and fax, the exciting cast of
Cascadia service providers currently includes
- Cascadia/Pandora
U.S./Dreamseeker Books Editorial Council, whose members include
Julie Gochenaur, David Graybill, Nancy Heisey,
Daniel Hertzler, Michael A. King, Richard A.
Kauffman, Nancey Murphy, Elizabeth Raid, Paul M.
Schrock, and Valerie Weaver-Zercher. Click
here for fuller description.
- Cascadia
Business Advisory Panel, made up of marketing
consultant W. Kent Hartzler,
Landisville, PA and business consultant Jim
Styer, Telford, PA
- Such additional
providers of key services as Joanne Hill,
Souderton, PA, who contracts to provide office
and order fullfillment assistance; editors
David Graybill, Harrisonburg, VA, and Paul M.
Schrock, Harrisonburg, VA; academic
books consultant and editor
Loren Johns, Elkhart, IN; copy editors Rose
Decaen, Santa Paula, CA; Sharon Esterly, West
Chester, PA; May Piotrowski, Washington, DC;
Wendy Rueda, Washington, DC; and Jeanne Trapani,
Springfield, VA; free lance designers
Gwen M. Stamm, Scottdale, PA; Jim Butti,
Scottdale, PA; Jonathan Peachey, Chambersburg,
PA; Dawn Ranck, Hatfield, PA; plus Merrill R.
Miller, based at Herald Press, Scottdale, PA; proofreaders
Brenda Martin, Harrisonburg, VA and Mary
Swartley, Elkhart, IN; bookkeeper Jacky
Todd, Black River Business Management, Worcester,
PA; a broad range of
printers based in such sites as Georgia,
Tennessee, Indiana, and more, variously suited to
small, middle-sized, or large print runs; as well
as other copy editors, contractors, and advisers.
THE
STORY
For much more
about Cascadia LLC, DreamSeeker Books, DreamSeeker
Magazine, and Pandora Press U.S., read The
Story of Cascadia Publishing House and DreamSeeker Books
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