Meet the people who work for
Cascadia Publishing House, LLC

THE BACKGROUND
A challenge in contemporary book publishing is that producing high-quality books tends to cost more than sales justify. Particularly the many academic books Cascadia Publishing House, LLC is releasing tend to require high editing, copy editing, and proofreading investment even as sales will typically be low.

Cascadia LLC is working at this challenge from two sides. On the one hand, distribution and marketing efforts to generate reasonable sales will continue to grow. On the other hand, a key goal is to maintain low overhead costs to permit publishing as many modest-sales books as possible.

A key Cascadia strategy for maintaining low overhead is to create primarily a "virtual" company, much of it in cyberspace, by negotiating for provision of services by independent contractors scattered across the U.S. and Canada who have the needed skills but who due to employment elsewhere, a preference to run their own businesses, or retired status are interested in working per book as contractors rather than as employees.

At the moment, in addition to copublishing and codistribution agreements with Herald Press, Cascadia LLC has arrangements with a flexible and growing list of over fifteen contractors, both individuals and institutions, who provide editing, copy editing, proofreading, accounting support, sales support, design consulting, Internet consulting, printing, binding, distribution, and marketing.

THE PEOPLE
Contributing perspectives from diverse settings and professions, able to contract book by book, networked by e-mail, snail mail, UPS, and fax, the exciting cast of Cascadia service providers currently includes—

• Cascadia/Pandora U.S./Dreamseeker Books Editorial Council, whose members include Julie Gochenaur, David Graybill, Nancy Heisey, Daniel Hertzler, Michael A. King, Richard A. Kauffman, Nancey Murphy, Elizabeth Raid, Paul M. Schrock, and Valerie Weaver-Zercher. Click here for fuller description.
• Cascadia Business Advisory Panel, made up of marketing consultant W. Kent Hartzler, Landisville, PA and business consultant Jim Styer, Telford, PA
• Such additional providers of key services as Joanne Hill, Souderton, PA, who contracts to provide office and order fullfillment assistance; editors David Graybill, Harrisonburg, VA, and Paul M. Schrock, Harrisonburg, VA; academic books consultant and editor Loren Johns, Elkhart, IN; copy editors Rose Decaen, Santa Paula, CA; Sharon Esterly, West Chester, PA; May Piotrowski, Washington, DC; Wendy Rueda, Washington, DC; and Jeanne Trapani, Springfield, VA; free lance designers Gwen M. Stamm, Scottdale, PA; Jim Butti, Scottdale, PA; Jonathan Peachey, Chambersburg, PA; Dawn Ranck, Hatfield, PA; plus Merrill R. Miller, based at Herald Press, Scottdale, PA; proofreaders Brenda Martin, Harrisonburg, VA and Mary Swartley, Elkhart, IN; bookkeeper Jacky Todd, Black River Business Management, Worcester, PA; a broad range of printers based in such sites as Georgia, Tennessee, Indiana, and more, variously suited to small, middle-sized, or large print runs; as well as other copy editors, contractors, and advisers.

THE STORY
For much more about Cascadia LLC, DreamSeeker Books, DreamSeeker Magazine, and Pandora Press U.S., read The Story of Cascadia Publishing House and DreamSeeker Books